Medumo and Brigham & Women’s Hospital Team Up to Improve Colonoscopy Preparation

Updated: May 21, 2019

Medumo, a Boston-based digital health startup, is teaming up with Brigham and Women’s Hospital’s Gastroenterology Department to improve colonoscopy preparation and outcome.

Colorectal cancer is the second leading cause of cancer-related deaths in the United States and it is expected to cause 49,190 deaths in 2016 ( Colonoscopy is the gold standard screening test for early detection and prevention of colorectal cancer.

Research has shown that 12% of patients scheduled for colonoscopy don’t show up to their appointment or fail their pre-procedure preparation entirely, wasting valuable procedural slots and driving up avoidable costs (Med Decis Making 2013). Of the patients who do show up, 25% arrive inadequately prepared which Increases procedure time and reduces adenoma detection rate (Am J Med 2016). Every lost colonoscopy procedure results in a net loss of approximately $1,000 to gastroenterology practices.

Medumo, a startup founded by a group of Harvard physicians and EdTech entrepreneurs, is tackling this problem head-on. Supported by the Brigham Care Redesign Incubator and Startup Program (BCRISP), Medumo has partnered with Brigham and Women’s Hospital to deploy a digital care guide for patients. The mobile and web-based software system sends patients timely instructions, reminders, and check-ins to keep them informed and on track throughout the procedure preparation process. “We are honored to be collaborating with Brigham and Women’s Hospital, a world class institution, to help improve the patient experience and prevent colorectal cancer," says Adeel Yang, M.D. Co-founder & President of Medumo.

About Medumo

Medumo is a digital health company that helps healthcare organizations improve patient adherence through simple, accessible and timely instructions. The company’s mobile-first digital patient education programs provide healthcare organizations an easy way to inform, remind and check-in with patients throughout their healthcare journey. Medumo’s mission is to optimize patient engagement through actionable data and improve health outcomes in the most cost-efficient way possible. For more information, visit

About Brigham and Women’s Hospital

Brigham and Women’s Hospital (BWH) is an international leader in virtually every area of medicine and has been the site of pioneering breakthroughs that have improved lives around the world. A major teaching hospital of Harvard Medical School, BWH has a legacy of excellence that continues to grow year after year. Brigham and Women’s Health Care includes 150 outpatient practices with over 1,200 physicians. To learn more, visit